“Alcohol-Free” is the title track of Twice‘s 10th mini-album, Taste of Love. The song “Alcohol-Free” was officially released on June 9th, 2021. Before that, JYP Entertainment released each member’s photo teaser with two different concepts on June 1st and June 2nd, 2021. JYP Entertainment also released the videos of teaser 1 and teaser 2 of “Alcohol-Free” on June 7th and June 8th, 2021. In the teasers, we can see a glimpse of the dance of “Alcohol-Free” performed by Twice members, while the chorus was sung a bit.
The next day after the teaser, JYP Entertainment released Twice’s first Korean comeback song in 2021, “Alcohol-Free” at 6 PM KST.
“Alcohol-Free” Music Video
Twice shot the music video of “Alcohol-Free” in Jeju Island. The music video has a strong summer vibe and captures the beach’s view. The dances and the outfits also match with the concept of “Alcohol-Free”. Twice did a reaction while looking at their MV right here:
On June 20th, 2021, Twice’s MV “Alcohol-Free” reached 100M views on YouTube. This MV became the fastest among Twice’s MVs to reach 100M views only 11 days an hour and four minutes after its release.
Background of “Alcohol-Free” From the Mini-album Taste of Love by Twice
Now, we’re going to talk about the story before Twice released “Alcohol-Free”. Prior to its release, Twice’s agency announced the news of Twice’s comeback. For your information, the writer of the song is JYP Entertainment’s executive producer, JYP or Park Jin-young himself.
Pre-release of “Alcohol-Free”
Twice, a K-pop girl group that debuted under JYP Entertainment released their 10th mini-album titled Taste of Love in June 2021. Before releasing the mini-album, Twice were actively promoting their song “Kura Kura” in Japan. In April 2021, JYP Entertainment released an announcement that Twice would make a comeback in Korea. As a follow-up, JYP Entertainment released a very detailed concept of Twice’s mini-album Taste of Love, in May 2021. The agency also confirmed that Twice shot the MV in Jeju Island.
Production Story of “Alcohol-Free”
Compared to other title tracks by Twice, “Alcohol-Free” is the first title track that has bossa-nova feels for their summer comeback. Just like the title, the lyrics of “Alcohol-Free” are about how they get drunk without alcohol, instead, they get drunk by the love for their lovers. Uniquely, there are various alcoholic drinks mentioned in the lyrics, such as wine, tequila, margarita, etc. The lyrics of “Alcohol-Free” were written by JYP or Park Jin-young. At the beginning of the song, there is the signature ‘JYP’ whispered by Park Jinyoung. Since “Alcohol-Free” was released in the summer, Twice hopes that people can listen to this song especially when the weather gets hot. “Alcohol-Free” will definitely cool down the summer.
“Alcohol-Free” Performance
Twice did a comeback promotion for “Alcohol-Free” in some music shows right after they released the song on June 9th, 2021. Twice appeared in M! Countdown, KBS’s Music Bank, SBS’s Inkigayo, etc. Here are some stage performances of “Alcohol-Free” by Twice.
For the US promotions, Twice also performed their single “Alcohol-Free” on the US TV show, The Ellen DeGeneres Show. On a broadcast that aired on June 9th, 2021, Twice performed “Alcohol-Free” for the first time on TV. Check out the performance of Twice with “Alcohol-Free” on The Ellen DeGeneres Show, here!
“Alcohol-Free” Achievements: Charts and First Places in Music Shows, Etc.
Twice’s song “Alcohol-Free” entered various charts starting from the national charts to global charts. Here are some achievements of Twice’s song “Alcohol-Free”.
